BUSĀ 0122. Marketing in the Digital Age

Units: 3
Advisory: Completion of BUS 120 and CIS 37 with grades of "C" or better or equivalent
Hours: 54 lecture
Exploration, analysis and development of effective marketing techniques using the tools available in an evolving world of technology and digital information. Emphasis on marketing on the internet and using the latest technological tools to enhance marketing efforts. (CSU)