BUSĀ 0281. Advertising
Units: 3
Formerly known as BUS 121
Hours: 54 lecture
Analyze the principles and practices of effective advertising. Marketing research, consumer behavior, target marketing, and media strategy are examined as tools for effective advertising. Creative methods and strategies are examined for the development of various types of advertising. (CSU)
BUS 0281 - Advertising
http://catalog.sierracollege.edu/course-outlines/bus-0281/
BUS 0281 - Advertising