BUSĀ 0282. Marketing in the Digital Age

Units: 3
Formerly known as BUS 122
Advisory: Completion of BUS 280 and BUS 250 with grades of "C" or better or equivalent
Hours: 54 lecture
Exploration, analysis and development of effective and innovative marketing techniques using digital tools available in an evolving world of technology and digital information. Emphasis is on developing marketing tools and programs using the latest technological tools to enhance your marketing efforts on and through the internet. (CSU)