AAD 0054. Typography
Units: 3
Prerequisite: Completion of AAD 52, 53, 61, 62, or 75 with grade of "C" or better
Advisory: Completion of AAD 60 with grade of "C" or better
Hours: 72 (36 lecture, 36 activity)
A professional and historical approach to understanding typographic principles and form, effects of type on the style and communication in print and screen. Includes study of historical and contemporary graphics and typographic design, conceptualizing, developing and refining typographical forms, methods for analyzing typographic usage, and proper application of type in a variety of print publications, screen environments, hand drawn and computer generated typed forms. (CSU)
AAD 0054 - Typography
http://catalog.sierracollege.edu/course-outlines/aad-0054/
Catalog Description DESCRIPTION IS HERE: Prerequisite: Completion of AAD 52, 53, 61, 62, or 75 with grade of "C" or better Advisory: Completion of AAD 60 with grade of "C" or better Hours: 72 (36 lecture, 36 activity) Description: A professional and historical approach to understanding typographic principles and form, effects of type on the style and communication in print and screen. Includes study of historical and contemporary graphics and typographic design, conceptualizing, developing and refining typographical forms, methods for analyzing typographic usage, and proper application of type in a variety of print publications, screen environments, hand drawn and computer generated typed forms. (CSU) Units 3 Lecture-Discussion 36 Laboratory By Arrangement Contact Hours 72 Outside of Class Hours 36 Course Student Learning Outcomes Develop a range of historical typographical styles and applications in class projects through study of the historical evolution of typography in language and print. Develop a broad range of design concepts and apply them to various design problems using typographical principles; identifying the basic elements and correct use of type. Critique page layout and design in terms of typography, composition, page layout and design in terms of client presentation. Course Content Outline I. Overview of History of Typography A. Metal Type B. Photography C. Digital Typography D. Typographic Terminology II. Type Essentials A. Type Anatomy B. Type Guidelines and Measurements C. Typeface Styles D. Type Families III. Setting Type on a Page A. Typography and Reading B. Page Guidelines and Measurements C. Page Typography Decisions IV. Setting Type in a Paragraph A. Typography and Texture B. Paragraph Guidelines and Measurement C. Paragraph Proofreaders, Marks D. Paragraph Typography Decisions E. Letterspacing and Wordspacing V. Setting Type in a Sentence A. Typography and Typographic Form B. Sentence Guidelines and Measurement C. Sentence Proofreaders, Marks D. Sentence Typography Decisions E. Sentence Typography Evaluation VI. Typesetting as Design A. Display Type Design B. Text Type Design C. Special Type Effects D. Designing Graphic Letters Course Objectives Course Objectives Lecture Objectives: 1. Study historical evolution of typography in language and print; 2. Identify the basic elements and correct use of type; 3. Define typographic terminology through research projects; 4. Evaluate typographic use for effective graphic solutions; 5. Critique page layout and design in terms of typography, composition and presentation. Activity Objectives: 1. Use a range of historical typographical styles and applications in class projects; 2. Develop a broad range of design concepts and apply them to various design problems using typographical principles; 3. Utilize both hand drawn and computer generated forms in class projects; 4. Produce design comprehensives for and effective graphic solutions and client presentation; and 5. Critique page layout and design in terms of typography, composition and presentation. Methods of Evaluation Projects Skill Demonstrations Reading Assignments 1. Reading assignments from class textbook on historical typographical styles and applications in preparation for hands-on demonstration/tutorials by instructor in class and for examinations on course content and terms. 2. Develop design themes for book and magazine projects through library and magazine research focusing on content, and preparation of written objectives using the concepts and terminology for successful completion of the assignment. Writing, Problem Solving or Performance Assignments and projects will emphasize design and production of projects related to the study of typography, including posters, type design, magazine, and book layouts. Areas of study include grid theory, creation of grid-based page documents, entering text and image onto pages, identifying basic attributes of typography; type families and the correct use of type in headlines and body copy in publication design, using font libraries and importing type onto the computer, image resolution and preparation for various print applications, and formatting of documents for printing. Sample Assignment Parts 1 & 2. Project Six: The History Project—Part 1, Research The history project requires you to research information on an era of type design. 1. Begin by reading Chapter of your text to select an era that you would like to study in greater detail. 2. Research: It is not necessary for you to write original content for this article, but you should use sound editing practices to develop a clear and concise history, blending information from several sources. Use the internet, library and other sources to find historical material and images. You must cite your sources for written information and images. 3. Content: The project has several required written and image components: - Opening Remarks: The only original writing required will be your opening remarks. Describe your interest in the era of type history that you have chosen, how you proceeded on your research and what you have discovered or learned through this process. Your comments should be well written. - The History: When assembling your content, use available material on the subject and edit to create a coherent, well written story. This content can include historical information, designers, typographers and other influences on this period, and any additional material that adds to our understanding of the era. - Images: Examples of posters, typefaces, and other images of your choice are required to illustrate the historical period. Other (Term projects, research papers, portfolios, etc.) Methods of Instruction Activity Lecture/Discussion Distance Learning Other materials and-or supplies required of students that contribute to the cost of the course.
Course Identification Numbering System (C-ID)
...0056 AJ 140 ADMJ 0054 AJ 160 ADMJ...ART 0040A ARTS 250 AAD 0070 ARTS 270...
