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Catalog Description Advisory: Completion of AAD 60 or AAD 70 with grade of "C" or better Hours: 90 (36 lecture, 54 laboratory) Description: Introductory course in use of computer for page layout and composition. Emphasis on the use of type, image, and layout as key elements in graphic communication. Covers importing text and graphics, layout principles, and producing print-ready artwork for reproduction. (CSU) Course Student Learning Outcomes CSLO #1: Synthesize basic elements of typography, and integrate text, photography, and graphics into publication design documents.\\n CSLO #2: Identify and utilize varying printing and binding methods used by service bureaus. CSLO #3: Evaluate and critique publication design in terms of composition, visual hierarchy, and grid principles. CSLO #4: Demonstrate an understanding of the ethical and legal considerations surrounding copyright law, licensing, and artificial intelligence within the context of designing for media industries. Effective Term Fall 2025 Course Type Credit - Degree-applicable Contact Hours 90 Outside of Class Hours 72 Total Student Learning Hours 162 Course Objectives Lecture Objectives: 1. Demonstrate the use of various commands and tools appropriately in the creation of documents for print and  screen; 2. Identify basic elements of typography and the correct use of type for headlines and body copy for print and screen; 3. Identify the various functions performed by printing service bureaus for print and media; 4. Critique page layout and design in terms of composition and presentation; 5. Specify ink colors and paper for a variety of applications for class projects. Laboratory Objectives: 1. Demonstrate how to enter text and integrate graphics into publication design documents for print and screen; 2. Demonstrate ability to scan photographs, illustration and original art for use in publication design; 3. Arrange publication pages for effective communication for print and screen; and 4. Produce a print-ready page using elements of page design, composition and presentation for print and screen. General Education Information Approved College Associate Degree GE Applicability CSU GE Applicability (Recommended-requires CSU approval) Cal-GETC Applicability (Recommended - Requires External Approval) IGETC Applicability (Recommended-requires CSU/UC approval) Articulation Information CSU Transferable Methods of Evaluation Projects Example: 2.Projects: Students will create designs using principles for effective typographic layout and design; select appropriate type pairings and execute document layout. Rubric graded. Skill Demonstrations Example: 1. Skill Demonstrations: Produce a print-ready page using elements of page design, composition and visual hierarchy for print and screen. Rubric graded. Repeatable No Methods of Instruction Laboratory Lecture/Discussion Distance Learning Lab: Following the instructor presentation on typographic principles, students will use the content of the lecture to develop design solutions and apply the concepts to basic type layout projects. Lecture: The instructor will provide lecture overviews of how to successfully complete tutorials relating to the student’s learning typographic principles. Instructor demonstrates the correct use pacing the visual flow of the editorial content, application of typographic principles, grid theory and proficiency in use of a publication design program. Students are expected to actively participate in the lecture. Distance Learning Through Distance Learning, the instructor will present video tutorials demonstrating the use of page layout software. Students will be provided with digital starter files and will then complete the starter files via the appropriate tools of the application. Students will upload the completed tutorial file to the LMS to receive points for the exercise and feedback on the accuracy of the work. Students will also complete a series of creative projects that reinforce the skill-building exercises, and enhance their conceptual problem solving skills. These creative projects will be uploaded to the LMS to receive points for each major project. Typical Out of Class Assignments Reading Assignments 1. Read assignments from class textbook in preparation for hands-on demonstration/tutorials by instructor in class and for examinations on course content and terms. 2. Develop design themes for projects through library and internet-based research focusing on content, and preparation of written objectives using the concepts and terminology for successful completion of the assignment. Writing, Problem Solving or Performance 1. Create a two-page table of contents for a magazine. Students may choose a spread or two single pages. Create a master page complete with proper margin and column formatting, linked text boxes and a picture box. Import the supplied text file and assign type attributes and develop style sheets for the text. Import and size a minimum of 3 photos from the supplied images. 2. Using class-generated content, create a 12 page magazine (zine) on a subject of your choosing. Use columns and gutters to create a 6-column grid. Identify two typefaces and use web versions to create headlines and body copy. Consider the readability and accessibility of your choices. Pay careful attention to font size, hierarchy, line-length, leading, tracking, and color. Print the work using the saddle stitch method. Other (Term projects, research papers, portfolios, etc.) Required Materials Adobe InDesign Classroom in a Book 2024 Edition Author: Kelly Anton, Tina DeJarld Publisher: Adobe Press Publication Date: 2024 Text Edition: 1st Classic Textbook?: OER Link: OER: Other materials and-or supplies required of students that contribute to the cost of the course. Printing costs, Xacto knife, ruler, glue

Applied Art and Design is an academic discipline which focuses on the principles and practical applications of art, design, photography, computer graphics, imaging and animation. Study of the foundations of design, creative problem solving, portfolio development and internship experiences, all prepare students for transfer programs and career opportunities. Within the AA/AS degree or certificate options, students may concentrate in Graphic Design, Illustration, or Multimedia. Students who successfully complete the Applied Art and Design major can expect to find entry level employment in such areas as digital illustration, graphic design for print and internet, multimedia, animation, photographic retouching and pre-press operation.