AAD 0055. Illustration

Units: 3
Also known as ART 55
Prerequisite: Completion of AAD 44, 60, 62, 75 or ART 4A with grade of "C" or better
Hours: 72 (36 lecture, 36 activity)
Professional practices of illustration, including concept development, communication of ideas, identification and use of appropriate styles and techniques, time management, pricing and contracts, and presentation of finished artwork. (CSU)

AAD 0055 - Illustration

http://catalog.sierracollege.edu/course-outlines/aad-0055/

Catalog Description Also known as ART 55 Prerequisite: Completion of AAD 44, 60, 62, 75 or ART 4A with grade of "C" or better Hours: 72 (36 lecture, 36 activity) Description: Professional practices of illustration, including concept development, communication of ideas, identification and use of appropriate styles and techniques, time management, pricing and contracts, and presentation of finished artwork. (CSU) Course Student Learning Outcomes CSLO #1: Synthesize works of different historical periods, cultures, and traditions of illustrations and develop specific concepts in a variety of these historical and illustration styles. CSLO #2: Construct a typical illustration assignment in a professional manner and formulate the steps involved in developing an illustration from working with the client to final artwork. CSLO #3: Initiate an understanding of professional practices in pricing and preparation of contracts and building client relationships. CSLO #4: Demonstrate an understanding of the ethical and legal considerations surrounding copyright law, licensing, and artificial intelligence within the context of designing for media industries. Effective Term Fall 2025 Course Type Credit - Degree-applicable Contact Hours 72 Outside of Class Hours 90 Total Student Learning Hours 162 Course Objectives Lecture Objectives: 1. Recognize orally or in writing from online resources, works of different historical periods, cultures, and traditions of illustrations; 2. Identify types of illustration including editorial, advertising, publication and technical; 3. Demonstrate the steps involved in developing an illustration from working with the client to final artwork; 4. Evaluate audience, concepts, and desired commitment and demonstrate understanding through development of appropriate illustrations; 5. Identify professional practices in pricing and preparation of contracts. Activity Objectives: 1. Illustrate specific concepts in a variety of historical & illustration styles;
 2. Create illustrations using techniques appropriate to specific projects, utilizing both hand drawn and computer-generated forms in class projects; 3. Evaluate and critique completed illustrations in terms of composition, communication, color value, and style; and 4. Research pricing and contracts; prepare a contract and set pricing for a class assignment. General Education Information Approved College Associate Degree GE Applicability CSU GE Applicability (Recommended-requires CSU approval) Cal-GETC Applicability (Recommended - Requires External Approval) IGETC Applicability (Recommended-requires CSU/UC approval) Articulation Information CSU Transferable Methods of Evaluation Projects Example: Develop concepts and create illustrations using techniques appropriate to specific projects in different areas of print design, web design, and digital art, utilizing both hand drawn and computer-generated forms in class projects. Skill Demonstrations Example: The student will successfully identify types of illustration including editorial, advertising, publication and technical. Repeatable No Methods of Instruction Activity Lecture/Discussion Distance Learning Activity: Following the instructor presentation on creative problem solving, students will use the content of the lecture to develop original illustration compositions working guided by editorial focus of the article. Lecture: The instructor will lead a review and discussion of each creative assignment, including specific design problems to be solved by students based on editorial content. Instructor demonstrates that multiple Illustration solutions are possible for each topic. Students are expected to actively participate in the lecture. Distance Learning The instructor will provide an accessible lecture overview along with video and/or images of how to successfully complete projects relating to the student's review of Illustration techniques. Instructor demonstrates the correct use of Illustration media and processes and proficiency in concept development for various types of Illustration. Students are required to demonstrate practice and competency with the techniques through documentation of their work in video or images that will be submitted via the LMS. In addition, students may then respond to prompts with written content to share where they succeeded and where there is room for growth in their practice. Typical Out of Class Assignments Reading Assignments 1. Read story or editorial article for illustration project in preparation for hands-on demonstration/tutorials by instructor on possible solutions for imagery/illustration content. 2. Develop illustration themes for projects through library and internet-based research focusing on content, and preparation of written objectives using the concepts and terminology for successful completion of the assignment. 3. Read book section on pricing and contracts. Be prepared to describe the process in class. Following the examples, write your own contract and set pricing for the class assignment. Writing, Problem Solving or Performance 1. Genre: Human Interest Periodical: Stanford Alumni Magazine Size: Square 4/C illustration to be used at 5"x 5" Read the story by Ramin Setoodeh. Create at least four thumbnail sketches developing different ideas for illustrating the story. Review your thumbnails with two other students in the class, sharing ideas and getting feedback on your layout, composition, and concept. Decide on the version you think best illustrates the story and proceed to develop the illustration using color media. Completed projects will be critiqued. 2. After reading and discussing strategies for setting pricing and developing contracts, write your own contract and set pricing for the class assignment. Other (Term projects, research papers, portfolios, etc.) The course is largely project and performance based but some writing regarding research on projects and project evaluations is required. Additional study includes researching pricing and contracts, preparation of a contract and set pricing for a class assignment and the importance of correct spelling and grammar use in graphic design. Required Materials The Education of an Illustratro Author: Steven Heller (Editor) Publisher: Allsworth Press Publication Date: 2000 Text Edition: 1st Classic Textbook?: OER Link: OER: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines Author: Graphics Artists Guild Publisher: Graphic Artists Guild Publication Date: 2013 Text Edition: 14th Classic Textbook?: OER Link: OER: Exploring Illustration Author: Michael Fleishman Publisher: Delmar Cengage Learning Publication Date: 2004 Text Edition: 1st Classic Textbook?: OER Link: OER: The Illustrator's Guide: How to create an exceptional freelance illustration career Author: James Hughes Publisher: James Hughes Publication Date: 2023 Text Edition: 1st Classic Textbook?: OER Link: OER: Other materials and-or supplies required of students that contribute to the cost of the course. Painting and drawing materials; portfolio; sketchbook

ART 0055 - Illustration

http://catalog.sierracollege.edu/course-outlines/art-0055/

Catalog Description Also known as AAD 55 Prerequisite: Completion of AAD 44, 60, 62, 75 or ART 4A with grade of "C" or better Hours: 72 (36 lecture, 36 activity) Description: Professional practices of illustration, including concept development, communication of ideas, identification and use of appropriate styles and techniques, time management, pricing and contracts, and presentation of finished artwork. (CSU) Course Student Learning Outcomes CSLO #1: Synthesize works of different historical periods, cultures, and traditions of illustrations and develop specific concepts in a variety of these historical and illustration styles. CSLO #2: Construct a typical illustration assignment in a professional manner and formulate the steps involved in developing an illustration from working with the client to final artwork. CSLO #3: Initiate an understanding of professional practices in pricing and preparation of contracts and building client relationships. CSLO #4: Demonstrate an understanding of the ethical and legal considerations surrounding copyright law, licensing, and artificial intelligence within the context of designing for media industries. Effective Term Fall 2025 Course Type Credit - Degree-applicable Contact Hours 72 Outside of Class Hours 90 Total Student Learning Hours 162 Course Objectives Lecture Objectives: 1. Recognize orally or in writing from online resources, works of different historical periods, cultures, and traditions of illustrations; 2. Identify types of illustration including editorial, advertising, publication and technical; 3. Demonstrate the steps involved in developing an illustration from working with the client to final artwork; 4. Evaluate audience, concepts, and desired commitment and demonstrate understanding through development of appropriate illustrations; 5. Identify professional practices in pricing and preparation of contracts. Activity Objectives: 1. Illustrate specific concepts in a variety of historical & illustration styles;
 2. Create illustrations using techniques appropriate to specific projects, utilizing both hand drawn and computer-generated forms in class projects; 3. Evaluate and critique completed illustrations in terms of composition, communication, color value, and style; and 4. Research pricing and contracts; prepare a contract and set pricing for a class assignment. General Education Information Approved College Associate Degree GE Applicability CSU GE Applicability (Recommended-requires CSU approval) Cal-GETC Applicability (Recommended - Requires External Approval) IGETC Applicability (Recommended-requires CSU/UC approval) Articulation Information CSU Transferable Methods of Evaluation Projects Example: Develop concepts and create illustrations using techniques appropriate to specific projects in different areas of print design, web design, and digital art, utilizing both hand drawn and computer-generated forms in class projects. Skill Demonstrations Example: The student will successfully identify types of illustration including editorial, advertising, publication and technical. Repeatable No Methods of Instruction Activity Lecture/Discussion Distance Learning Activity: Following the instructor presentation on creative problem solving, students will use the content of the lecture to develop original illustration compositions working guided by editorial focus of the article. Lecture: The instructor will lead a review and discussion of each creative assignment, including specific design problems to be solved by students based on editorial content. Instructor demonstrates that multiple Illustration solutions are possible for each topic. Students are expected to actively participate in the lecture. Distance Learning The instructor will provide an accessible lecture overview along with video and/or images of how to successfully complete projects relating to the student's review of Illustration techniques. Instructor demonstrates the correct use of Illustration media and processes and proficiency in concept development for various types of Illustration. Students are required to demonstrate practice and competency with the techniques through documentation of their work in video or images that will be submitted via the LMS. In addition, students may then respond to prompts with written content to share where they succeeded and where there is room for growth in their practice. Typical Out of Class Assignments Reading Assignments 1. Read story or editorial article for illustration project in preparation for hands-on demonstration/tutorials by instructor on possible solutions for imagery/illustration content. 2. Develop illustration themes for projects through library and internet-based research focusing on content, and preparation of written objectives using the concepts and terminology for successful completion of the assignment. 3. Read book section on pricing and contracts. Be prepared to describe the process in class. Following the examples, write your own contract and set pricing for the class assignment. Writing, Problem Solving or Performance 1. Genre: Human Interest Periodical: Stanford Alumni Magazine Size: Square 4/C illustration to be used at 5"x 5" Read the story by Ramin Setoodeh. Create at least four thumbnail sketches developing different ideas for illustrating the story. Review your thumbnails with two other students in the class, sharing ideas and getting feedback on your layout, composition, and concept. Decide on the version you think best illustrates the story and proceed to develop the illustration using color media. Completed projects will be critiqued. 2. After reading and discussing strategies for setting pricing and developing contracts, write your own contract and set pricing for the class assignment. Other (Term projects, research papers, portfolios, etc.) The course is largely project and performance based but some writing regarding research on projects and project evaluations is required. Additional study includes researching pricing and contracts, preparation of a contract and set pricing for a class assignment and the importance of correct spelling and grammar use in graphic design. Required Materials The Education of an Illustratro Author: Steven Heller (Editor) Publisher: Allsworth Press Publication Date: 2000 Text Edition: 1st Classic Textbook?: OER Link: OER: Graphic Artists Guild Handbook: Pricing & Ethical Guidelines Author: Graphics Artists Guild Publisher: Graphic Artists Guild Publication Date: 2013 Text Edition: 14th Classic Textbook?: OER Link: OER: Exploring Illustration Author: Michael Fleishman Publisher: Delmar Cengage Learning Publication Date: 2004 Text Edition: 1st Classic Textbook?: OER Link: OER: The Illustrator's Guide: How to create an exceptional freelance illustration career Author: James Hughes Publisher: James Hughes Publication Date: 2023 Text Edition: 1st Classic Textbook?: OER Link: OER: Other materials and-or supplies required of students that contribute to the cost of the course. Painting and drawing materials; portfolio; sketchbook