COMM 0070. Mass Communication: Media and Society
Units: 3
Advisory: Completion of ENGL 1A with grade of "C" or better
Hours: 54 lecture
Focuses on the intersections of mass communication, media and society. This course examines the evolution of mass communication through modern media (modalities, content and trends), as well as the role of journalism in matters of ethics, perception, representation, and globalization. (C-ID JOUR 100) (CSU, UC)
COMM 0070 - Mass Communication: Media and Society
http://catalog.sierracollege.edu/course-outlines/comm-0070/
Catalog Description DESCRIPTION IS HERE: Advisory: Completion of ENGL 1A with grade of "C" or better Hours: 54 lecture Description: Focuses on the intersections of mass communication, media and society. This course examines the evolution of mass communication through modern media (modalities, content and trends), as well as the role of journalism in matters of ethics, perception, representation, and globalization. (C-ID JOUR 100) (CSU, UC) Units 3 Lecture-Discussion 54 Laboratory By Arrangement Contact Hours 54 Outside of Class Hours Course Student Learning Outcomes Explain how media influences identity development and change. Investigate and evaluate the relationship between media literacy and equity (e.g., diversity, inclusion, accessibility, power, social justice). Analyze the role of journalism in relation to culture, power, and viewer/user perceptions. Identify and discuss journalism ethics. Course Content Outline I. Introduction to Mass Communication, Media, and Society A. Media and our Social World B. The Importance of Media Shaping Identity Shaping Culture and Society Impacting Social Norms and Patterns C. The Evolution of Mass Media Old World Mass Communication New World Mediated Communication D. The Rise of Social Media E. Mass Communication and Media Theories F. Mass Communication and Media Models II. Journalism and Production: A. Understanding the Industry Patterns of Ownership The Effects of Concentration Consequences of Integration B. Journalism and Broadcasting Types of Journalism News Writing and Reporting: Traditional and Entertainment News Implications of User-Generated Content Media Critique and Bias Journalism Ethics III. Media Modalities A. Marketing B. Advertising and Consumer Culture C. Public Relations D. Entertainment Industry Film Music Gaming E. Media Technologies F. Emerging Careers and Professional Organizations III. Exploring Social Contexts A. The "First Freedom" B. Media and Politics Citizenship/Democracy Policy/Politics Social Movements/Civil Rights C. Media Regulation and Censorship Debates D. Global Media, Audiences, and Politics IV. Media Representations and Matters of Equity A. Media Representation Gender Race and Ethnicity Class Sexual Orientation Ability Identity Intersections Diversity, Equity, Inclusion B. Film Industry: Movies, TV Series, Documentaries C. Social Media Trends and Influence D. Media Audiences Agency and Structure Active and Resistant Audiences Media Gratification E. Media Literacy and Accessibility F . Media and Families/Youth V: Globalization and the Future A. What is globalization? B. The role of Media in shifting global culture C. The “Global Village”: Limits and Opportunities D. Regulating Global Media E. The future of Media and Society Course Objectives Course Objectives 1. Identify and explain the role of media and its effect/influence on key components of society (e.g., culture, politics, norms, power, technology). 2. Discuss and evaluate the role of journalism in modern society (including the relationship between journalism and identity). 3. Develop critical thinking skills to critique and analyze the relationship between media and social interactions, including face-to-face as well as digital. 4. Identify and apply mediated communication terms and theories to produce mediated content that addresses social justice issues in society. 5. Produce media and performative works that engage social justice themes, addressing the historical, ethical, legal, and media technologies that shape social discourses. Methods of Evaluation Classroom Discussions Essay Examinations Objective Examinations Problem Solving Examinations Projects Skill Demonstrations Reading Assignments Read an academic article that discusses the relationship between new media and the self, as well as the positive and negative impacts of new media on our interpersonal relationships. Be ready to discuss the way you believe social media shapes identity. Writing, Problem Solving or Performance 1. Respond to the following prompt: do you believe certain types of speech (e.g., profanity) or speech acts (e.g., threats) should be censored by social media giants? Why or why not? Consider, for example, how in the late 2010s Craigslist was asked to take down several classified pages that were investigated and thought to be tied/connected to human trafficking efforts. Responses should be critically informed and reflect, in part, the learning from class readings and lessons. 2. Take a position: Considering the role of Twitter (and/or other social media giants) in U.S. Politics and more specifically, U.S. elections, discuss how social media's ability to censor user content affects society, democracy, and individual freedoms. Refer back to the controversies surrounding social media censorship. Other (Term projects, research papers, portfolios, etc.) 1. Develop a portfolio of media messages for a given media format and time period from the list (e.g., Television in the 1960s or Magazine Ads from the 1980s). The portfolio must include a timeline of important events, the people associated with these changes, and an analysis summarizing the importance of this particular era in mass media. Provide a list of resources where important content from this era can be found, such as internet links to radio archives or copies of newspaper clippings. 2. Select a media topic of personal interest for a persuasive presentation. Develop a stance/position and create a call to action – one that is relevant to the audience. Students should prepare an introduction, main body with 2-3 major claims and academic sources as support, and a conclusion that includes a call to action. The persuasive presentation should function as a critique of larger discourses surrounding media use, consumption, production, etc. Methods of Instruction Lecture/Discussion Distance Learning Other materials and-or supplies required of students that contribute to the cost of the course.
Course Identification Numbering System (C-ID)
...100 COMM 0070 JOUR 110 COMM 0071 JOUR 120 COMM 0072 JOUR 130 COMM 0078...
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