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Units: 3
Advisory: Completion of COMM 71 with grade of "C" or better
Hours: 54 lecture
The principles and processes of the public relations (PR) field to include: goal setting, research and planning, designing messages for various media outlets, using social media for promotion, developing campaigns, communicating effectively in a crisis, analyzing publics, evaluating, and delivering public presentations as key spokespersons for organizations. Examine public relations techniques for business, public and nonprofit organizations. (CSU)