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FASH 0013 - Buying for the Fashion Industry

http://catalog.sierracollege.edu/course-outlines/fash-0013/

Catalog Description Hours: 54 lecture Description: Examines the roles and responsibilities of fashion industry buyers and merchandising managers that must balance the needs of retailers, objectives of vendors, and preferences of consumers. The roles of trend forecasting, inventory analysis and assortment planning are discussed as they relate to the fashion industry. Introduction to domestic and international fashion markets and market weeks. Prepares students for fashion industry careers as vendors, buyers, or retailers of fashion goods and services. (CSU) Course Student Learning Outcomes CSLO #1: Draft a mock buying contract using an industry standard purchase order. CSLO #2: Discuss the importance of fashion forecasting to identify current seasonal trends. CSLO #3: Construct and explain the components of a fashion floor plan merchandise presentation. Effective Term Fall 2025 Course Type Credit - Degree-applicable Contact Hours 54 Outside of Class Hours 108 Total Student Learning Hours 162 Course Objectives Through projects, oral and written exams, students will: 1. describe the responsibilities of a fashion buyer; 2. examine the importance of fashion forecasting when buying and identifying current seasonal trends in the marketplace; 3. identify the types of major price zones and pricing methods found in the fashion industry; 4. describe the stages of the fashion life cycle; 5. explain the need for branded merchandise and private labels; 6. research market weeks and events held, and discuss the importance of these events for a fashion buyer; 7. explain the components used in merchandise presentation; 8. draft an industry standard mock buying contract; 9. understand the need and importance of multiculturalism marketing and advertising in today's retail fashion market. General Education Information Approved College Associate Degree GE Applicability CSU GE Applicability (Recommended-requires CSU approval) Cal-GETC Applicability (Recommended - Requires External Approval) IGETC Applicability (Recommended-requires CSU/UC approval) Articulation Information CSU Transferable Methods of Evaluation Essay Examinations Example: As an essay question on a test, students will be asked to examine the effect that Fast Fashion practices have had on buying and pricing in the retail industry. Objective Examinations Example: Students will be given a quiz with different classifications of both merchandise and retailers. They will then be asked to determine the most effective pricing methods to use for each example. Projects Example: Students will each be given a department store or website to visit. They will then be asked to research the store's private label merchandise and compare it to the selection of the other branded merchandise offered. Reports Example: Students will be given an assignment to be completed as a written report comparing and contrasting the unique responsibilities of a buyer for both specialty and department stores. Repeatable No Methods of Instruction Lecture/Discussion Distance Learning Lecture: The instructor will present a lecture/discussion on the Fashion Life Cycle and how it is used to determine a store's purchases. Target markets will be looked at in relation to where a store determines itself to be on the fashion life cycle. Each student will then be given a store to research its position on the life cycle. Online students will present their findings as a discussion board assignment. Distance Learning After reading the chapter on Fashion Forecasting, students will be asked to analyze upcoming fashion trends and explain how retailers tailor these trends to their unique target customers. Findings will be presented as an individual written assignment. Typical Out of Class Assignments Reading Assignments 1. Use the internet to search for recent news coverage of a retailer found guilty of illegal pricing practices. Be prepared to explain the offense and consequences. 2. Search the internet for trend forecasting sites and create a list of next season trends. 3. Use the internet to find an example of a retailer's decision to implement a new merchandising or pricing policy. Be prepared to discuss the pros and cons of the decision. Writing, Problem Solving or Performance 1. Create a mock calendar for the next season's buying cycle. 2. Write a summary of the types of pricing methods used in retailing. 3. Create a mock purchase order for both foreign and domestic purchases. Other (Term projects, research papers, portfolios, etc.) 1. Market Trend Report, an individual project researching the current economic, demographic, lifestyle and fashion trends and making a recommendation on how the company should plan for sales based on those factors. 2. Create a private label for a retailer of the student's choice. Create the name, type of merchandise, and brand identity. Required Materials Retail Buying: From Basics to Fashion Author: Richard Clodfelter Publisher: Bloomsbury Publication Date: 2022 Text Edition: 7th Classic Textbook?: OER Link: OER: Fashion Buying and Merchandising: The Fashion Buyer in a Digital Society Author: Boardman/Parker-Strak/Henninger Publisher: Routledge Publication Date: 2020 Text Edition: 1st Classic Textbook?: OER Link: OER: Other materials and-or supplies required of students that contribute to the cost of the course.