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Catalog Description Hours: 54 lecture Description: Exploration of non-performance career options in multiple areas of the media content management and public event technical support industries. Areas of emphasis include professional practices in the music and theatrical production fields including marketing, publishing, copyrighting, licensing, and contracts. Students will be introduced to strategies for working with unions, guilds, artists, producers, managers, and performance venue personnel. (CSU) Course Student Learning Outcomes CSLO #1: Perform critical analysis of a sample music publishing contract. CSLO #2: Create a hypothetical music publishing contract. CSLO #3: Develop a hypothetical public event technical support service schedule and contract. CSLO #4: Demonstrate awareness of the fundamental concepts of copyright and media use licensing law. Effective Term Spring 2025 Course Type Credit - Degree-applicable Contact Hours 54 Outside of Class Hours 108 Total Student Learning Hours 162 Course Objectives 1. Outline the overall structure of today's music industry; 2. Discuss music and plays publication and copyright law; 3. Identify the necessary steps in the process of creating a hypothetical publishing contract; 4. Analyze a real publishing contract and create a hypothetical publishing contract; 5. Construct the framework for a basic rehearsal and live performance schedule and contract; 6. Compare and contrast a variety of artist management, merchandising techniques; and 7. Identify and discuss the main concepts of artist management, Front-of-house and Box office management, ticket sales and public relations. General Education Information Approved College Associate Degree GE Applicability CSU GE Applicability (Recommended-requires CSU approval) Cal-GETC Applicability (Recommended - Requires External Approval) IGETC Applicability (Recommended-requires CSU/UC approval) Articulation Information CSU Transferable Methods of Evaluation Classroom Discussions Example: 1. Students will be asked to discuss their observations on expenditures associated with the production, release, distribution, marketing, etc. of varied types of media content. 2. Students will be asked to share their perceptions on emerging trends impacting media content industries such as sampling and unauthorized file-sharing. Objective Examinations Example: Test Question Examples: 1. True or False: The use of copyrighted musical material by non-profit community performance ensembles such as those affiliated with schools and churches is subject to mechanical licensing fees. 2. The appropriate symbol for protecting a sound recording is . . . A. ◘ B. © C. ™ D. o E. Ω Projects Example: 1. Students are to draft a contract for a hypothetical performance event. Rubric Grading. 2. Students are to build a comprehensive budget for a hypothetical public event with attention paid to all necessary budget items including venue fees, staging, lighting, sound, security, insurance, ancillary personnel, etc. Reports Example: 1. Students will report on a recently attended public event, identifying observable contributing elements to the event requiring “business office”. Rubric Grading. 2. Students will report on assigned articles and asked to take and support a position – Sample Question: Consider the impact of file sharing and its effect on today's music industry. Will our industry sustain damage or change with the times? Choose a position and justify. Repeatable No Methods of Instruction Lecture/Discussion Distance Learning Lecture: Instructor will present an interactive lecture requesting students' opinion on current issue of file sharing facing the entertainment industry and encourage students to present different perspectives on the issue. Through lecture and reading assignments, instructor will introduce techniques in the interpretation of current legislation in the areas of basic copyright law and mechanical licensing regulations. Instructor augment lecture/discussion with the provision of handouts to introduce students to commonly encountered legal forms such as those employed for the copyrighting of new material. Instructor will actively assist students in the preparation of these documents. Distance Learning Through video lecture and reading assignments, instructor will introduce techniques in the interpretation of current legislation in the areas of basic copyright law and mechanical licensing regulations. Students will study the materials, and then complete a short writing assignment summarizing specific aspects of copyright law and mechanical licensing. Typical Out of Class Assignments Reading Assignments 1. Read an assigned chapter on the recording industry and write a chapter summary, referencing chapter content to observable local/regional/national activity in the entertainment industry. 2. Read a news article about a copyright infringement case between two artists, summarize the copyright law and if infringement had occurred. Writing, Problem Solving or Performance 1. Write a hypothetical “record deal” – a contractual agreement including scheduling of studio pre/post production, product promotion, distribution of royalties etc. 2. Write a tour contract including performance scheduling, travel arrangements, and event promotion. 3. Follow a song from inception to production including composition, orchestration, pre/postproduction, duplication/replication, distribution, and merchandising. 4. Create a “production plan,” detailing in order, the steps involved in producing a play or musical. Other (Term projects, research papers, portfolios, etc.) Acting as a "talent scout," put together an A & R (artist and repertoire) portfolio of a selected local act. Include a roster of performers and list of prepared material suitable for presentation to record company executives. Required Materials Music Business Handbook and Career Guide Author: David Baskerville, Tim Baskerville, Serona Elton Publisher: SAGE Publications Publication Date: 2022 Text Edition: 13th Classic Textbook?: No OER Link: OER: How to Make it in the New Music Business Author: Ari Herstand Publisher: Norton/Liveright Publication Date: 2023 Text Edition: 3rd Classic Textbook?: No OER Link: OER: All You Need to Know About the Music Business Author: Donald S. Passman Publisher: Simon & Schuster Publication Date: 2023 Text Edition: 11th Classic Textbook?: No OER Link: OER: Other materials and-or supplies required of students that contribute to the cost of the course.