AGRI 0212. Direct Farm Marketing
Units: 2
Hours: 36 lecture
Overview of direct farm marketing. Includes innovative marketing alternatives for the small to medium size grower, proven methods of product development, promotion, pricing and distribution. (not transferable)
AGRI 0212 - Direct Farm Marketing
http://catalog.sierracollege.edu/course-outlines/agri-0212/
Catalog Description Hours: 36 lecture Description: Overview of direct farm marketing. Includes innovative marketing alternatives for the small to medium size grower, proven methods of product development, promotion, pricing and distribution. (not transferable) Course Student Learning Outcomes CSLO #1: Compare and contrast direct and conventional marketing practices. CSLO #2: Critique and identify proper harvesting and handling of produce after harvest, based on its intended market. CSLO #3: Devise a business/marketing plan to set-up and profitably manage a produce stand and or marketing outlet for specific products. Effective Term Spring 2021 Course Type Credit - Degree-applicable Contact Hours 36 Outside of Class Hours 72 Total Student Learning Hours 108 Course Objectives 1. Compare and contrast direct and conventional marketing practices. 2. Identify food safety issues related to direct farm marketing of fresh produce. 3. Evaluate a variety of direct farm marketing techniques for effectiveness. 4. Evaluate crop suitability for restaurant use. 5. Identify proper harvesting techniques. 6. Critique and identify proper handling of produce after harvest, based on its intended market. 7. Assess behaviors and services to establish and maintain productive relationships with customers. 8. Design subscription produce contracts. 9. Devise a business/marketing plan to set-up and profitably manage a produce stand. 10. Develop pricing structures for various end users. 11. Determine strategies for total utilization. General Education Information Approved College Associate Degree GE Applicability CSU GE Applicability (Recommended-requires CSU approval) Cal-GETC Applicability (Recommended - Requires External Approval) IGETC Applicability (Recommended-requires CSU/UC approval) Articulation Information Not Transferable Methods of Evaluation Classroom Discussions Example: After watching videos of food handling, students will critique and identify proper and improper handling of produce after harvest through classroom discussion. Students will be evaluated for participation and identification of proper and improper handling techniques. Objectives: 2, 6 Objective Examinations Example: Students will answer exam questions to assess objectives. Example multiple choice question: How could the Pathogen " Staphylococcus Aureus" be a risk in a food business where there is open food or hand-packed food? Objective 2, 5, 6 Possible answers: A. The pathogen lives on the hands and can be passed on easily B. It is in the air and can land on food items not covered C. By handling the open food, you increase the risk of cross contamination from the pathogen from your hands to the food D. It can fly from one surface to another and contaminate food items Reports Example: Students will write and present results from interviews of local producers. These reports will include challenges the producer has encountered with customers and or licensing agencies as well as what has worked well. In addition, marketing strategies for products must be identified. Performance will be evaluated for completeness, accuracy and proper use of terminology related to agricultural product marketing. Objectives: 1, 3, 7 Repeatable No Methods of Instruction Lecture/Discussion Distance Learning Lecture: Proper produce handling techniques will be illustrated by the instructor followed by student demonstration. Objective:6 Instructor will present videos illustrating good and poor customer service. These videos will lead to an instructor facilitated discussion of customer service practices and student role playing demonstrating good customer service practices. Objective: 7 Typical Out of Class Assignments Reading Assignments 1. Students will read a variety of subscription contracts for produce and evaluate their differences based on specific operational needs in written format or in group discussions. 2. Students will read Placer/Nevada County Agriculture Marketing materials and identify available marketing resources and programs. Knowledge of these marketing resources and programs will be applied to class discussions on marketing strategies for various products throughout the semester. Writing, Problem Solving or Performance 1. Students will visit and interview a producer featured in the "Placer County Agriculture Guide" regarding their marketing strategies and the benefits and challenges they have experienced with direct farm marketing. A report will be written which will include the interview results. 2. Students will visit a minimum of two Farmers' Markets to observe direct marketing strategies and techniques. A written report will be completed comparing and contrasting the markets. Other (Term projects, research papers, portfolios, etc.) Required Materials The New Farmers' Market Author: Vance Corum Publisher: New World Publishing Publication Date: 2016 Text Edition: 2nd Classic Textbook?: No OER Link: OER: Agricultural Marketing: Structural Models for Price Analysis Author: Vercammen Publisher: Routledge Publication Date: 2011 Text Edition: 1st Classic Textbook?: No OER Link: OER: Farmers' Markets Author: English Publisher: Blue Creek Publishing Publication Date: 2017 Text Edition: 1st Classic Textbook?: No OER Link: OER: Placer County Agriculture Guide Author: Publisher: Publication Date: Annual Text Edition: Classic Textbook?: OER Link: OER: Other materials and-or supplies required of students that contribute to the cost of the course.
Agriculture
http://catalog.sierracollege.edu/departments/agriculture/
Overview Sustainable agriculture is an integrated system of plant and animal production practices having a site-specific application that will, over the long-term, satisfy human food and fiber needs; enhance environmental quality and the natural resource base upon which the agriculture economy depends; make the most efficient use of nonrenewable resources and on-farm resources and integrate, where appropriate, natural biological cycles and controls; sustain the economic viability of farm operations and enhance the quality of life for farmers and society as a whole. TRANSFER AND MAJOR REQUIREMENTS in Agriculture are available in the Counseling Center. In all cases, students should consult with a counselor for specific transfer requirements. Faculty
